“The launch of SchickHydro.com and the introduction of Schick Hydro Connect are two exciting and important growth initiatives for Edgewell,” said David Hatfield, Edgewell’s CEO, president and chairman of the Board. “The SchickHydro.com platform expands our digital capabilities and complements our overall channel strategy. We are confident that our growing online presence will significantly enhance consumer engagement by enabling us to deliver even more innovation and reach consumers across pricing tiers. We are committed to leveraging our unique product offerings and record of innovation to enhance our brand equity, drive profitable growth and create shareholder value.”
SchickHydro.com offers a shave plan or orders forhandles and branded refills can be placed when needed, according to Edgewell.
Earlier this month, Gillette unveiled its own direct-to-consumer portal.