The acre-for-acre campaign was promoted in conjunction with SC Johnson's sponsorship of Under the Canopy a film that explores the landscape of Amazonia guided by the indigenous people who inhabit the region and are essential to its protection. It has been seen by more than half a million viewers worldwide.
The funds from the match campaign—which garnered donations from all 50 US states and 31 countries through CI's website—will be used to protect tropical forests and replant approximately 3 million trees in the Amazon region.
“We are encouraged by the public response to Under the Canopy and to support efforts to save the Amazon rainforest. It is our hope that we can continue to inspire others to help protect this vital resource for future generations,” said Fisk Johnson, chairman and CEO of SC Johnson.