06.08.17
Biotherm is rolling out Waterlover Sun Milk, billed as the first eco-designed sun care range respectful of aquatic life.The SPF 15, SPF 30, SPF 50 products have a 96% biodegradable base formula for a lower impact on the water environment, marking a huge step in the cosmetics industry, according to Biotherm.
"Our ambition was to create a sun milk with the least possible impact on aquatic life, proposing effective protection and meeting consumers' expectations and needs when it comes to application and sensorial experience. Now you can protect what your love: your skin, your family's skin and the ocean," Caroline Nègre, Biotherm Scientific Director, said in a press statement.
Biotherm is launching the sun care line today (June 8), which is World Oceans Day.
Biotherm’s Water Lovers program was launched in 2012. Together with funding ocean campaigns, the skin care brand has been working to reduce the impact of rinse-off products on the water environment, removing all plastic micro-beads from all its formulas. By focusing on packaging and formula, Biotherm says it is creating the next generation of products with improved environmental profiles—increased biodegradability and a reduced water footprint.
Since 2012, Biotherm Water Lovers has been a partner of the international ocean campaign Mission Blue, founded by Dr. Sylvia Earle. This global initiative seeks to inspire public support for a global network of marine protected areas named Hope Spots. Making these areas off-limits helps maintain biodiversity, provides a carbon sink, generates oxygen, preserves critical habitats and allows low-impact activities like ecotourism to thrive. The Biotherm Water Lovers has donated more than 700,000 euros towards furthering the protection of 6 Mission Blue Hope Spots.
This summer, Biotherm will sponsor a new mission to document and raise awareness around the importance of marine protected areas with a focus on the ancient seagrass meadows surrounding the Balearic Islands of Formentera and Mallorca alongside Mission Blue Expedition Team. The mission is to survey the seagrass beds, turtle nesting areas and effects of micro-plastics around the island of Formentera. Dr. Earle will lead the expedition alongside her Mission Blue Expedition Team and a group of scientists from the International Union for Conservation of Nature (IUCN) and local institutions. As Formentera's ancient seagrass meadows are under threat from anchoring motor yachts, a key goal of this expedition will be to work with local partners to address these impacts and bring greater public awareness through a social media campaign. The expedition team will shoot a short film and still images to be shared on social media, the http://www.missionblue.org website and National Geographic's ocean views blog.
"Our ambition was to create a sun milk with the least possible impact on aquatic life, proposing effective protection and meeting consumers' expectations and needs when it comes to application and sensorial experience. Now you can protect what your love: your skin, your family's skin and the ocean," Caroline Nègre, Biotherm Scientific Director, said in a press statement.
Biotherm is launching the sun care line today (June 8), which is World Oceans Day.
Biotherm’s Water Lovers program was launched in 2012. Together with funding ocean campaigns, the skin care brand has been working to reduce the impact of rinse-off products on the water environment, removing all plastic micro-beads from all its formulas. By focusing on packaging and formula, Biotherm says it is creating the next generation of products with improved environmental profiles—increased biodegradability and a reduced water footprint.
Since 2012, Biotherm Water Lovers has been a partner of the international ocean campaign Mission Blue, founded by Dr. Sylvia Earle. This global initiative seeks to inspire public support for a global network of marine protected areas named Hope Spots. Making these areas off-limits helps maintain biodiversity, provides a carbon sink, generates oxygen, preserves critical habitats and allows low-impact activities like ecotourism to thrive. The Biotherm Water Lovers has donated more than 700,000 euros towards furthering the protection of 6 Mission Blue Hope Spots.
This summer, Biotherm will sponsor a new mission to document and raise awareness around the importance of marine protected areas with a focus on the ancient seagrass meadows surrounding the Balearic Islands of Formentera and Mallorca alongside Mission Blue Expedition Team. The mission is to survey the seagrass beds, turtle nesting areas and effects of micro-plastics around the island of Formentera. Dr. Earle will lead the expedition alongside her Mission Blue Expedition Team and a group of scientists from the International Union for Conservation of Nature (IUCN) and local institutions. As Formentera's ancient seagrass meadows are under threat from anchoring motor yachts, a key goal of this expedition will be to work with local partners to address these impacts and bring greater public awareness through a social media campaign. The expedition team will shoot a short film and still images to be shared on social media, the http://www.missionblue.org website and National Geographic's ocean views blog.
