Lobetta makes a return to the brand which he once led as creative director. His return marks the end of his 10-year hiatus from the company. In the mid 1980’s Lobetta was pursued by the brand’s founders, John & Geri Cusenza, dedicating over 20 years of his career to Sebastian Professional.
Lobetta commented, “I may have left the building, but my heart never left Sebastian. I am genuinely thrilled to be collaborating again with this legendary brand. My main motivation for this return is to help craft a new creative vision for the brand and to develop young talent that will carry the creative torch for this great brand into the future.”
Lobetta will closely partner with the Sebastian’s Artistic Director Shay Dempsey, who will continue to lead Sebastian Professional’s overall hair direction and education program.
In other news, Women now more than ever want to embrace their natural curls as a celebration of their identity. From wavy locks, to beautifully defined coils, Sebastian Professional knows that not all curls are created equal. The new Sebastian Professional Twisted Collection offers a full range of six products designed to protect hair’s natural elasticity, both in natural and hot tool styled curls. Infused with underwater plant technology, the collection enhances hair’s natural beauty, keeping it frizz-free, bouncy and strong.