Redken welcomed Rebecca Taylor as the brand’s new creative colorist. The professional colorist and social media starlet known for her vibrant hues behind the chair has been voted “Best Vivid Colorist in the World” by Glamour and her work has been published in such titles as Vogue and Cosmopolitan. Taylor was also recently named the “Best Social Media Colorist” at Behind the Chair’s 2017 Stylist Choice Awards. In her new role, Taylor’s work with Redken’s vivid haircolor line, City Beats and her innovative techniques and end looks will be showcased on the brands social media channels Rebecca will also work with Redken to help develop engaging content to inspire Redken’s community. 
 
Creator of the Hairstylist Education Forum, currently the largest stylist-only Facebook group, and the Founder/CEO of Vivid Education, Taylor graduated from cosmetology school in Pensacola, Florida before going to work at a local Regis salon. Without an apprenticeship or assistant program on her resume, she has truly mastered her signature style working behind the chair from the very beginning. She credits her success in part to the rise of social media, where the bold statement looks she creates are shared daily with her 480,000+ Instagram followers. Other momentous points in her professional career include a sold-out class on Taylor’s first independent US tour and sharing the stage with Guy Tang on a global education tour. Taylor has been a resident of West Hollywood, California since 2015, where she currently works out of her private studio.
 
As Taylor’s professional career continues to evolve, she stresses the importance of continual education and hopes to inspire and elevate fellow stylists. She enjoys researching and developing innovative products to keep professional colorists on the cutting edge of the industry. Even with her rise to success, Taylor never loses sight of the true passion for her work and her humble beginning that laid the groundwork for where she is today.