07.03.17
Thanks to its novel advertising campaigns, Procter & Gamble's advertising partners bagged 26 Cannes Lions at the International Festival of Creativity. Each year, more than 15,000 attendees from over 90 countries attend the Festival. Agencies compete in a field of more than 40,000 entries covering brand-building disciplines of advertising, PR, design and communications. Only 10% of entries earn a coveted spot on the shortlist, and even fewer win an actual Lion award.
By the end of the week, P&G’s agency partners earned a total of 26 Lions for their work on P&G campaigns that raised the bar on creativity, built the business—and in most cases, promoted something that mattered. According to P&G, the awards reinforce its overarching belief that creativity is a force for business, for change, and for good in the world.
Some of the highest-awarded P&G campaigns like Gillette Handle with Care, Ariel Dads #Sharetheload, SK-II Marriage Market Takeover and Vicks Touch of Care shared a common responsibility to speak out about societal issues that aren’t being talked about, in an effort to change the conversation and create far-reaching positive change.
The focus of P&G’s global efforts to be a force for good in recent years has been the issue of gender inequality. P&G Chief Brand Officer Marc Pritchard moderated a panel at Cannes that connected the dots on how brands can use their creative voices to be a force for change in this critical area, and at this critical time in history.
Joining the panel were Tina Brown, CEO of Tina Brown Live Media; Madonna Badger, Chief Creative Officer at Badger & Winters; and Sheryl Sandberg, Chief Operating Officer at Facebook.
By the end of the week, P&G’s agency partners earned a total of 26 Lions for their work on P&G campaigns that raised the bar on creativity, built the business—and in most cases, promoted something that mattered. According to P&G, the awards reinforce its overarching belief that creativity is a force for business, for change, and for good in the world.
Some of the highest-awarded P&G campaigns like Gillette Handle with Care, Ariel Dads #Sharetheload, SK-II Marriage Market Takeover and Vicks Touch of Care shared a common responsibility to speak out about societal issues that aren’t being talked about, in an effort to change the conversation and create far-reaching positive change.
The focus of P&G’s global efforts to be a force for good in recent years has been the issue of gender inequality. P&G Chief Brand Officer Marc Pritchard moderated a panel at Cannes that connected the dots on how brands can use their creative voices to be a force for change in this critical area, and at this critical time in history.
Joining the panel were Tina Brown, CEO of Tina Brown Live Media; Madonna Badger, Chief Creative Officer at Badger & Winters; and Sheryl Sandberg, Chief Operating Officer at Facebook.