07.05.17
Walker & Company's newly launched Form hair care collection is now on Sephora.com and will be available in Sephora stores across the U.S. starting this fall. This is the first retail offering beyond its own channel, formbeauty.com.
“We could not be more excited for our products to be available on Sephora.com,” said Tristan Walker, CEO of Walker & Company Brands. “Form is a prestige hair care collection and we wanted to partner with a like-minded retailer for our initial retail launch. We always want to be where our customers shop and Sephora is where many of them turn for their hair care needs. ”
“We are delighted to introduce Form to our Sephora clients because the brand is passionate about creating products that are tailored to the unique and personal hair care needs of every woman,” said Artemis Patrick, senior vice president for merchandising at Sephora. “The brand has worked hard to develop an edited collection of products that is both easy to navigate and addresses the versatility of our client’s needs when they are developing a hair regimen. Sephora’s mission is to celebrate individual beauty and FORM’s personalized approach aligns so well with that.”
“We could not be more excited for our products to be available on Sephora.com,” said Tristan Walker, CEO of Walker & Company Brands. “Form is a prestige hair care collection and we wanted to partner with a like-minded retailer for our initial retail launch. We always want to be where our customers shop and Sephora is where many of them turn for their hair care needs. ”
“We are delighted to introduce Form to our Sephora clients because the brand is passionate about creating products that are tailored to the unique and personal hair care needs of every woman,” said Artemis Patrick, senior vice president for merchandising at Sephora. “The brand has worked hard to develop an edited collection of products that is both easy to navigate and addresses the versatility of our client’s needs when they are developing a hair regimen. Sephora’s mission is to celebrate individual beauty and FORM’s personalized approach aligns so well with that.”
