• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    In Sickness & in Health

    In Action

    Tress Test

    From Hollywood to Hair Color

    Virtual Reality for Makeup Is Not Make Believe
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Scott’s Sells Personal Care Production Site

    Givaudan Unveils RitualEssenz Brazil

    Sozio Builds a New Facility

    Laverne Cox Is Matrix Ambassador

    H2O+ Reimagines Hydration Oasis
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    40. Turtle Wax

    2. L’Oréal

    16. Kosé

    14. Church & Dwight Co.

    7. Beiersdorf
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Givaudan Unveils RitualEssenz Brazil

    Where Angels Soar

    Croda Awarded for Reputation

    DSM and Metex Nøøvista Collaborate

    FDA May Change Manufacturing Survey
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Scott’s Sells Personal Care Production Site

    Where Angels Soar

    Sozio Builds a New Facility

    Laverne Cox Is Matrix Ambassador

    H2O+ Reimagines Hydration Oasis
    Lab Equipment
    Mixing
    Packaging
    Testing

    Love Beauty and Planet Addresses Waste

    A New Era in Efficacy Testing

    Circular Models for Consumer Staples

    CPI Works to Reduce Formulation Risks

    Tom's Unveils Recyclable Toothpaste Tube
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Siltech Corporation

    Ashland

    Croda

    Tokiwa Cosmetics America, LLC

    Botanic Beauty Labs
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Online Beauty Sales Jump

    8% of sales take place online, says AT Kearney.

    Online Beauty Sales Jump
    Online beauty product sales are climbing.
    Related CONTENT
    • Record-Breaking Year for In-Cosmetics
    • Colgate Joins Amazon Dash
    • Build Business In a Connected World
    • Getting a Man’s Attention Is getting Trickier
    • Unilever's New Level of Transparency
    07.07.17
    While online sales in the beauty category continue to rise, consumer loyalty is elusive, according to AT Kearney's 2016/17 report, Beauty and the E-Commerce Beast. The results of the 2016 study are based on an online survey of 800 women who indicated they had shopped for beauty products online at least once in the past 12 months. In 2015, the beauty industry saw $6.2 billion, or almost 8%, of its sales take place online. This is a full 1% higher than in 2013. As one might suspect, Amazon is most commonly used website (69% of the sample), followed by Sephora (41%), Ulta (37%), and Walmart (36%). Online shoppers want good prices, free shipping, and secure sites, according to AT Kearney.


    Other findings from the study:

    • 67% of the respondents reported using four or more websites to fulfill their beauty and personal care browsing and shopping needs. Some use as many as 20 sites.
    • Three categories in the sector have reached double-digit penetration: beauty sets and kits (17%), skin care (15%), and color cosmetics (10%).
    • Men’s grooming subcategory rose from 5 to 7%.
    • Hair care, and deodorants and depilatories, had the lowest penetration rate at about 2%.
    • E-commerce penetration levels are estimated at 7% for mass and 14% for prestige, a significant jump for prestige from its 11% penetration in 2013.


    According to AT Kearney, most online beauty shoppers fall into one of three groups: Online Enthusiasts (55% of respondents) comfortable shopping for their beauty needs online but also shop in store, Information Seekers (36% of respondents) research beauty and personal care products online, but they generally prefer shopping in a store, Showroomers (9% of respondents) prefer to browse in a store but shop online.



    Related Searches
    • personal
    • levels
    • cosmetics
    • Skin Care
    Related Knowledge Center
    • Personal Cleansers
    • AP/Deo
    • Fine Fragrance
    Suggested For You
    Unilever Acquires Quala’s Home & Personal Care Brands Unilever Acquires Quala’s Home & Personal Care Brands
    La Roche-Posay Makeup Arrives Stateside La Roche-Posay Makeup Arrives Stateside
    The Future of Brands The Future of Brands
    SCJ SCJ's Campaign Helps Preserve 10,000 Acres Amazon Rainforest
    Showdown Showdown
    Growth Hacking Beauty Growth Hacking Beauty
    Advanced Antimicrobials from Troy Advanced Antimicrobials from Troy
    Amino Alcohols from ANGUS Amino Alcohols from ANGUS
    SC Johnson Preserves the Amazon SC Johnson Preserves the Amazon
    Univar, ANGUS Form Distribution Partnership Univar, ANGUS Form Distribution Partnership
    Revlon Bets on Amazon Revlon Bets on Amazon
    Colgate Colgate's on Amazon
    SCJ’s Acre-for-Acre Match To Help Protect The Amazon SCJ’s Acre-for-Acre Match To Help Protect The Amazon
    Univar Signs European Distribution Deal with ANGUS Univar Signs European Distribution Deal with ANGUS
    Unilever Unilever's New Level of Transparency

    Related Breaking News

    • Hair Care | OTC/Medicated | Skin Care
      Scott’s Sells Personal Care Production Site

      Scott’s Sells Personal Care Production Site

      Elevation Labs to buy Denver site and will manufacture Neoteric Cosmetics products.
      Happi Staff 12.06.19

    • Fine Fragrance
      Sozio Builds a New Facility

      Sozio Builds a New Facility

      Expands presence in South East Asia.
      Happi Staff 12.05.19

    • Hair Care
      Laverne Cox Is Matrix Ambassador

      Laverne Cox Is Matrix Ambassador

      The actress and activist will kick off the Matrix Destination 2020.
      Happi Staff 12.05.19


    • Skin Care
      H2O+ Reimagines Hydration Oasis

      H2O+ Reimagines Hydration Oasis

      An evolution of the brand’s Oasis Hydrating System.
      Happi Staff 12.05.19

    • Color Cosmetics | Hair Care | Skin Care
      Career Development at SCC

      Career Development at SCC

      New event is Dec. 16 in New York City.
      Happi staff 12.05.19

    • Skin Care
      ChapStick Offers Holiday Surprises

      ChapStick Offers Holiday Surprises

      Launches seasonal packaging and flavors.
      Happi Staff 12.05.19


    • Color Cosmetics | Hair Care | Skin Care
      Cosmetics Safety Hearing Held in DC

      Cosmetics Safety Hearing Held in DC

      Stakeholders testify at "Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety" hearing.
      Happi Staff 12.05.19

    • Actives | Functional Ingredients | I&I Marketplace | Laundry Care | Personal Cleansers | Polymers | Surfactants

      ACI Moves HQ

      American Cleaning Institute relocates in Washington DC.
      Happi Staff 12.04.19

    • Color Cosmetics | Functional Ingredients
      DSM and Metex Nøøvista Collaborate

      DSM and Metex Nøøvista Collaborate

      Market the first made-in-Europe non-GMO cosmetic grade PDO.
      Happi Staff 12.04.19


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Sun Care
      FDA May Change Manufacturing Survey

      FDA May Change Manufacturing Survey

      Sends revises on cosmetics to the OMB for review and approval.
      Happi Staff 12.04.19

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      L

      L'Oréal, P&G, GSK Honored by Nielsen

      Several Happi companies make innovation list.
      Happi Staff 12.04.19

    • Color Cosmetics | Functional Ingredients
      Lessonia Launches Algae Waters

      Lessonia Launches Algae Waters

      Enables brands to increase the natural and organic rates on their cosmetics.
      Happi Staff 12.04.19

    • Skin Care | Sun Care
      Vichy Launches New Moisturizer

      Vichy Launches New Moisturizer

      Offers UV protection and lasting hydration.
      Happi Staff 12.04.19

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Watch Today

      Watch Today's Cosmetic Safety Hearing in D.C.

      Beautycounter CEO, FDA, EWG and other expert witnesses to testify.
      Happi staff 12.04.19

    • Household Cleaning | Personal Cleansers
      PCI Appoints New Chemist

      PCI Appoints New Chemist

      Joe Adiasor will be responsible for formulation development projects.
      Happi Staff 12.03.19

    Breaking News
    • Scott’s Sells Personal Care Production Site
    • Givaudan Unveils RitualEssenz Brazil
    • Sozio Builds a New Facility
    • Laverne Cox Is Matrix Ambassador
    • H2O+ Reimagines Hydration Oasis
    View Breaking News >
    CURRENT ISSUE

    December 2019

    • In Sickness & in Health
    • In Action
    • Tress Test
    • From Hollywood to Hair Color
    • Virtual Reality for Makeup Is Not Make Believe
    • Members of the Club
    • A New Era in Efficacy Testing
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    Michelman Makes United Way of Greater Cincinnati’s List of Top 25 Corporate Campaigns
    BCF: Coatings Industry Reports Record Improvement in Waste, Recycling, Accident Rates
    BASF Doubling Automotive Refinish Coatings Production Capacity at Jiangmen, China Site
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs Roche's Nasal Swab MRSA Test
    Philips & Paige to Deliver Clinical-Grade AI Applications to Pathology Labs
    Eye Test for Parkinson's Gains Breakthrough Designation
    Contract Pharma

    Latest Breaking News From Contract Pharma

    UCB Trial Achieves Endpoints
    PhRMA Appoints Federal Advocacy SVP
    CStone Hires Shirley Zhao as GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Pantone Names Classic Blue the 2020 Color of the Year
    Burst Launches Black Expanding Dental Floss
    Glossier Enters Nordstrom for the Holidays
    Happi

    Latest Breaking News From Happi

    Raining Rose Expands Exec Team
    Scott’s Sells Personal Care Production Site
    Givaudan Unveils RitualEssenz Brazil
    Ink World

    Latest Breaking News From Ink World

    Addipel Moves to New HQ, Expands Production Facility
    Industrial Wax Market Worth $12,556.8 Million by 2026: PMR
    Geoff Loftus Joins EFI
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Tags & Labels Printing adds Heidelberg’s Versafire EP
    Austrian converter installs first Nilpeter press
    Converters Expo schedules return to Green Bay, WI
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Thrace to Relocate U.S. Capacity
    FiltXPO Speaker Line-Up Announced
    Nölken Incorporates Sustainable Wipes Packaging
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Appoints New Spine Business Leader
    Viant to Halt EtO Sterilization at Michigan Plant by End of Year
    Synaptive Medical's Modus V Expands Into Spine Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    IDTechEx Show! Announces Graphene Award Winner
    OE-A Continues to Bring Future of Printed Electronics to CES 2020
    Avancis, Smit Thermal, HZB, CNRS, Solliace Team for Higher Efficiencies in CIGS

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.