“The Perfect Corp/L’Oréal partnership accelerateson building omnichannel services to enhance the consumer experience at every touchpoint. Virtual make up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands,” said Lubomira Rochet, chief digital officer of L’Oréal.
“We are delighted to partner with the beauty industry leader L’Oréal to offer a seamless makeover experience that brings brand products to life through AR technology,” said Perfect Corp. CEO Alice Chang. “This partnership allows beauty fans around the world to experience L’Oréal products like never before and represents a significant milestone that transforms the way consumers discover, try and buy beauty.”
This partnership started with L’Oréal Paris and Yves Saint Laurent in Japan. The first phase began during this year’s Cannes Film Festival where YouCam Makeup and L’Oréal Paris showcased 64 virtual beauty looks for fans in the US, India, Mexico and Russia to try virtually in the app. Each look incorporated a collection of L’Oréal Paris products that users could try on and purchase through the app, delivering a unique red carpet beauty experience using the latest AR technology.