“UV exposure is at its highest between 10 a.m. and 4 p.m., which is when many students are outside for recess or at afterschool activities,” said Isabelle Faivre, vice president of marketing, Deb North America. “Our survey reveals that 64% of parents with children under 18 say they typically apply sunscreen to their child before they go to school on days they know their child will be outside. But, sunscreen should be reapplied about every two hours, making it crucial for sunscreen to be widely accessible to students and staff during the day.”
According to the Melanoma Research Foundation, about 500 children are diagnosed with melanoma each year. Deb Group is proactively campaigning to raise awareness of the risks associated with prolonged UV exposure to children who spend a significant amount of time outside.
As part of its Be UV Aware campaign, Deb offers both sunscreen and support materials such as free awareness posters to help teachers educate students about the importance of sunscreen. Deb Group has also created video that it says shines light on sun protection for students with the use of a UV camera.
“Prevention is key and teaching kids at a young age about sun protection is a useful lesson that will follow them into adulthood. According to the American Academy of Dermatology, five or more blistering sunburns before the age of 20, can increase the risk of melanoma by 80 percent and non-melanoma skin cancer by 68 percent,” added Faivre.