07.21.17
Albéa has developed its Fast-Track Beauty offer that provides "time-to-market" packaging solutions.
Fast-Track Beauty is a selection of cutting-edge, and easily customizable products whatever the solution chosen: applicators, full-service, promotional items, mold modularity and decoration. Anything can be combined according to the customer needs.
Meanwhile, the Focus Collection is the first Albéa Fast-Track Beauty offer. Focus is a combination of specifically chosen packs and is completely customizable. Customers will be given several options: choose the collection as it is and benefit from maximum time-to-market, choose empty packs, customize the formula and more.
Focus Collection offers a beauty routine with seven steps focused on eyes and brows. This includes an eye-focused routine with a corrector for eye contouring, a concealer and a makeup fixer powder, an eye-shadow range, a four-color compact to draw and structure the brows, a graphic eyeliner and precise applicators.
“Our market is changing quickly: Innovation is accelerating. Market competition is fiercer. Volatility is higher. Digitalization is disrupting beauty’s business and marketing models. As a result, the name of the game is now time-to-market,” said Anne Rutigliano, marketing director, Albéa Beauty Solutions.
Fast-Track Beauty is a selection of cutting-edge, and easily customizable products whatever the solution chosen: applicators, full-service, promotional items, mold modularity and decoration. Anything can be combined according to the customer needs.
Meanwhile, the Focus Collection is the first Albéa Fast-Track Beauty offer. Focus is a combination of specifically chosen packs and is completely customizable. Customers will be given several options: choose the collection as it is and benefit from maximum time-to-market, choose empty packs, customize the formula and more.
Focus Collection offers a beauty routine with seven steps focused on eyes and brows. This includes an eye-focused routine with a corrector for eye contouring, a concealer and a makeup fixer powder, an eye-shadow range, a four-color compact to draw and structure the brows, a graphic eyeliner and precise applicators.
“Our market is changing quickly: Innovation is accelerating. Market competition is fiercer. Volatility is higher. Digitalization is disrupting beauty’s business and marketing models. As a result, the name of the game is now time-to-market,” said Anne Rutigliano, marketing director, Albéa Beauty Solutions.