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Lubrizol, Essential Ingredients Expand Distribution Deal

Now will sell personal care and home care products throughout the US.

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07.25.17

The Lubrizol Corporation selected Essential Ingredients as a distributor for its personal care and home care products throughout the US. Essential Ingredients already serves as a Lubrizol distributor for most of the eastern United States.

"We expanded Essential Ingredients territory based on their impressive track record with our products and their unique approach to the market," said Vince Misiti, general manager of Lubrizol Personal and Home Care. "We are very confident in their ability to help us grow our business throughout the United States."

Essential Ingredients has been a Lubrizol distributor since 2007, and has represented companies acquired by Lubrizol since 1997.

"The foundation of our business is delighting customers," said Kris Maynard, CEO of Essential Ingredients. "Lubrizol's broad portfolio of quality products, along with their extremely capable team, has allowed us to provide our customers with great products that help them stand out in the marketplace."

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