Rimmel’s Facebook Camera Effects is available now through the in-app camera, Facebook Stories and select content on Rimmel’s Facebook pages in the US, UK and Middle East. Users will be able to try on original eyeliner looks echoing the brand’s edgy and young feel - from the triple flick to the double mod.
The creation of effects for Facebook’s in-app camera is part of Rimmel’s ongoing strategy to give consumers inspirational and seamless ways to experience makeup. Rimmel’s disruptive augmented reality technology “Get The Look” which allows users to snap and “steal” any look from the streets, social media and magazines, is an example of this strategy in action. Rimmel’s decision to bring its unique and fun try-on experience to Facebook will make it easier than ever for consumers to discover and explore beauty looks, said the company.