According to Vitabrid, the placement also makes Vitabrid C12 the 1st Korean beauty brand to ever be launched exclusively at Barneys.
“We are thrilled to officially enter the U.S. market with Barneys New York as our exclusive retailer,” said Ron Choi, global business manager of Vitabrid C12. “This partnership is in line with our goal to become an authority in K-beauty innovations and excellence. With our launch in a retailer as esteemed and prestigious as Barneys, we hope to continue and expand upon the growth we have already seen in Europe and Asia.”
“We are excited to bring Vitabrid C12 exclusively to Barneys New York customers in the U.S.,” said Jennifer Miles, vice president, divisional merchandise manager, cosmetics, Barneys New York. “Our customers are always looking for the latest in skincare innovations, and Vitabrid C12‘s Vitamin C complex provides outstanding benefits.”
Vitabrid CG, the main component of Vitabrid C12 products, specializes in delivering active Vitamin C in a stable form through the use of a patented Layered Double Hydroxide (LDH) Technology. This proprietary organic-inorganic hybrid technology encapsulates active Vitamin C between bio-friendly mineral layers to deliver active Vitamin C continuously for over 12 hours, deep into the skin and scalp, down to the dermis. For skin, it smooths fine lines and wrinkles, diminishes the look of age spots and restores tone and firmness. As a skin-applied Vitamin C promoting collagen development underneath the skin, this results in younger, brighter looking skin, nourished and glowing with natural radiance. It even protects from the damaging effects of UV rays. For hair, Vitabrid CG stimulates collagen synthesis and scavenges free radicals in the scalp, preventing or delaying hair loss and promoting hair regrowth. Vitamin C is the most definitive and the safest substance for boosting collagen synthesis in the scalp, improving metabolism and making the hair stronger.