Award-winning singer and songwriter Shawn Mendes shot to music stardom on social media in 2013 and was named one of Time Magazine’s “Most Influential Teens” in 2014, 2015 and 2016, as well as one of Forbes’ “30 Under 30” in 2016. With the launch of Shawn Mendes Signature
, Shawn extends his authentic and artistic sensibility into a new category. Shawn Mendes Signature
is a scent for a new generation of women and men, designed to be worn as an individual expression of confidence, passion, and determination.
In partnership with Revlon, Shawn launches a new fragrance where he got his start, on social media. He teamed up with renowned photographer and filmmaker, Danny Clinch, to create a content-rich documentary-style launch campaign.
Shawn announced the fragrance on his social media platforms. To experience the campaign and learn more about Shawn Mendes Signature
, visit ShawnSignature.com
. It is available in prestige distribution globally beginning August 2017.