08.11.17
Algenist says it will disrupt the beauty business again with its new Genius Liquid Collagen, a plant collagen-based skin care formulation that rolls out today.
The firm says this new launch marks several firsts, including:
"Algenist has disrupted beauty since its inception in 2011 and the unexpected discovery of Alguronic Acid," said chief executive officer Frederic Stoeckel. "Today, the introduction of Genius Liquid Collagen is a game changer in beauty and is redefining what you can expect from collagen—faster and stronger results in 10 days."
For this new formulation, Algenist also enlisted microfluidic technology, which speeds delivery of collagen, according to vice president of product development Tammy Yaiser.
"This unique dual-phase, microfluidic formula suspends microbeads of microalgae oil and actives in plant collagen water to address skin structure, firmness, radiance, fine lines and deep wrinkles and dull, uneven texture," she said.
A 1oz supply of GENIUS Liquid Collagen retails for $115 and is exclusively available at Sephora, and the Algenist website, http://www.algenist.com.
The firm says this new launch marks several firsts, including:
- First to market with proprietary collagen water active
- Active collagen water as the first ingredient in the product
- Active collagen water paired with patented alguronic acid and microalgae oil
"Algenist has disrupted beauty since its inception in 2011 and the unexpected discovery of Alguronic Acid," said chief executive officer Frederic Stoeckel. "Today, the introduction of Genius Liquid Collagen is a game changer in beauty and is redefining what you can expect from collagen—faster and stronger results in 10 days."
For this new formulation, Algenist also enlisted microfluidic technology, which speeds delivery of collagen, according to vice president of product development Tammy Yaiser.
"This unique dual-phase, microfluidic formula suspends microbeads of microalgae oil and actives in plant collagen water to address skin structure, firmness, radiance, fine lines and deep wrinkles and dull, uneven texture," she said.
A 1oz supply of GENIUS Liquid Collagen retails for $115 and is exclusively available at Sephora, and the Algenist website, http://www.algenist.com.
