The CBx for Men collection includes a Super Clean Face Wash, Soothing Post-Shave Treatment and Lightweight Moisturizer. CBx for Men features a woodsy green fragrance with a subtle top note of fresh hemp.
As a collection developed by men for men, CBx for Men features an easy-to-use, tightly edited product range designed to address excess oil production, sensitivity and irritation related to shaving, as well as core skincare concerns like dehydration, fine lines and uneven skin tone.
"After carefully vetting a variety of active ingredients, we chose to use phytocannabinoids, non-psychoactive cannabinoids derived from the cannabis sativa plant, as the key ingredient in the CBx for Men collection," said chief innovative officer Chris Caires.
"Phytocannabinoids are known to help stressed, oil-prone skin feel soothed, healthy and refreshed, making them an ideal ingredient for men's skincare. Aside from skincare, phytocannabinoids have been used to address a variety conditions such as chronic pain and sleeplessness as well as skin conditions such as acne."
Perricone MD's phytocannabinoids are extracted from the mature stalk of the fiber-type hemp plant and have no recreational use, the company asserted.
"To make a powerful statement in the saturated men's grooming market, our team worked tirelessly to devise unique, effective formulas that provide the scientific results Perricone MD is known for, utilizing a game-changing technology that pushes the limits," said senior vice president of global marketing Rob Koerner. "The antioxidant properties of these phytocannabinoid-rich formulas deliver true soothing results to stressed skin. The Perricone MD brand is synonymous with harnessing the power of nature to unlock the anti-inflammatory potential of new and unexpected ingredients, and CBx for Men is no exception."
The CBx for Men product trio retails for $35-$55 each and will be available at PerriconeMD.com.