One of the newest features is Focus on Marketing: The Story Behind The Science, which is designed to offer marketing professionals a guided tour of the show, a schedule of specially-selected keynote presentations, meetings with specific suppliers and a Marketing Trail guide. The itinerary will ensure participants get the most out of their time at the exhibition, gaining exclusive insights that will inform how they market products to consumers.
“As a creator and incubator of start-up beauty brands, I am extremely excited about attending the first Focus on Marketing program at In-Cosmetics North America," said Renée Ryan, SVP-marketing and product development, Francelab. "It’s always incredibly helpful and inspiring to get first-hand exposure to the latest market trends and cutting-edge technologies from esteemed industry insiders.”
The Focus on Marketing program includes four 60-minute free tours of the show’s key areas per day, with 15 spaces in each. Led by Cherie Buziak, founder of product development consultancy Beauty Edge, the group will visit the all-new Make-Up Bar, Sensory Bar as well as the Innovation Zone. The Make-Up Bar is a space dedicated to the latest innovations in color cosmetics, enabling marketers to quickly identify ingredients that can lead to a stand-out product. The Sensory Bar will showcase products that provide a unique sensorial experience, such as materials with novel cooling properties, amazing textures, colors and fragrances. Marketers will be encouraged to experience the products first hand, ideal for inspiring a meaningful story for consumers. The Innovation Zone will showcase ingredients that will either be launched at the show or no more than six months before, enabling marketers to be at the forefront of the most recent innovations and upcoming trends. Buziak will help decipher the science behind each innovation, ensuring they understand the full story, according to In-Cosmetics.
Focus on Marketing: The Story Behind The Science is only open to those in a marketing or product development role who have pre-registered for the show, which takes place at NYC’s Javits Center. Register for free here: http://bit.ly/2tQdtBL