In fact, just 1% of respondents ages 13 and older said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram ad.
Overall, out of the various social networks mentioned, respondents were more likely to buy something based on a Facebook ad they saw compared with other social networks.
But again, social commerce adoption among these respondents was low. For the most part, a large share (45%) reported that they have never purchased anything based on ads they saw from these social media sites. Meanwhile, over a third said they just don’t use social media—bless their souls!
In contrast, a separate study by CPC Strategy found that over one-quarter of US internet users had made a purchase after clicking on an ad they came across on Facebook. Meanwhile, just 7% of those who didn’t click on an ad completed a purchase as well. The survey also found that those who did click on a Facebook ad were roughly 3.5 more times likely to buy a product than those who didn’t.