09.05.17
NYFW's leading makeup sponsor Maybelline New York teamed up with Shayla Mitchell of @MAKEUPSHAYLA to launch its first beauty influencer collection. Product will be in-stores nationwide beginning September 2017 until supplies last. Upon the launch, there will be a limited quantity of special edition products featuring premium monochromatic packaging sold nationwide.
The Maybelline x Shayla collection includes a shade extension of the fan favorite, Colossal Big Shot Mascara and a new City Mini Palette, both curated by Shayla herself. This was a true collaboration with Shayla and the brand working hand in hand from the beginning. Shayla wanted the collection to reflect her outgoing and uninhibited personality, staying true to her mascara obsession and preferred color palette. Through countless meetings at the Maybelline New York offices and a trip to the research and innovation labs, products were meticulously selected, shades were chosen and designs were carefully crafted, said sources at the company.
For more on beauty influencers and all things NYFW, stay tuned to Happi.com for the latest coverage of the shows, special events and much more!
The Maybelline x Shayla collection includes a shade extension of the fan favorite, Colossal Big Shot Mascara and a new City Mini Palette, both curated by Shayla herself. This was a true collaboration with Shayla and the brand working hand in hand from the beginning. Shayla wanted the collection to reflect her outgoing and uninhibited personality, staying true to her mascara obsession and preferred color palette. Through countless meetings at the Maybelline New York offices and a trip to the research and innovation labs, products were meticulously selected, shades were chosen and designs were carefully crafted, said sources at the company.
For more on beauty influencers and all things NYFW, stay tuned to Happi.com for the latest coverage of the shows, special events and much more!
