Steffen Seifarth has been appointed as new Managing Director of the perfume house Mäurer & Wirtz
. Seifarth, 49, started his career in 1994 at Procter & Gamble
. There, he held various positions in the marketing department. In 2000, he took over the position as marketing director Europe within a company in the media sector. In 2002 he moved to the Coty/Lancaster Group
where he worked there for five years as general manager Germany and finally held the overall entrepreneurial responsibility for the prestige sector in Central and Eastern Europe. After a period of working as a freelance consultant he will now continue his career at Mäurer & Wirtz.
"We are convinced that -thanks to his experience in the marketing and sales area as well as his extensive network- Steffen Seifarth will be in the position to maintain the positive development of Mäurer & Wirtz and continue to lead our company to a prosperous and secure future," said Chairman Dr. Hermann Wirtz.