Procter & Gamble's
Chief Marketing Officer Marc Pritchard has been talking digital for years. During that time, he has both praised and criticized the new medium. But digital's shortcomings are no reason to stop investing in the way consumers devour news these days and China remains one of the key markets to capture consumers' attention and their disposable income. In fact, China became the company’s largest e-commerce market in 2014. Online sales made up more than 10% of its China business last year and a number of its products in the country have a bigger share in the online than offline market, said chief executive David Taylor.
Which explains why P&G says it will invest $100 million into its China Digital Innovation Center in Guangzhou—which also happens to be the site of P&G's first investment in China way back in 1988. Once the three-year project is completed, P&G will be able to expand its efforts into artificial intelligence, Big Data analysis, digital marketing, intelligent supply chain operations and incubation for innovative technology suppliers.