According to the company, its on a roll with double-digit growth over the past six years, projected dollar sales for year-end 2017 in the 8-digits and regular sell-outs on HSN.
The Fall of 2015 marked the start of Grande’s partnership with Sephora, where they launched a single sku, GrandeLips Hydrating Lip Plumper in Clear. This product has become a workhouse for the brand, touting both repeat-sales and critical acclaim from beauty bloggers, editors and influencers.
Sephora.com eventually increased its breadth of Grande Cosmetics inventory by focusing in best-sellers, which enjoyed a successful roll-out. Continued consumer enthusiasm for Grande Cosmetics rendered an all-door expansion a logical next step.
Beginning next week, Sephora shoppers can purchase favorites GrandeLash-MD, GrandeLips Hydrating Lip Plumper in Clear, Sunbaked Sedona, Barely There and Spicy Mauve in any store location in America. GrandeBrow, GrandeMascara and GrandePrimer will still be available exclusively online with new offerings rolling-out later in the year and early 2018.