Olivier Bottrie will expand his role to include the strategic development of the Estée Lauder’s retail stores globally. Effective October 1, 2017, Bottrie will assume the position of global president, travel retail and retail development, continuing to report directly to Cedric Prouvé, group president, international and with an added matrix line to Chris Good, president, North America for his new retail responsibilities. Bottrie will continue to serve as a member of the company’s Executive Leadership Team.
According to Estée Lauder, Bottrie is ideally suited to lead Retail Development globally given his highly successful and significant contributions to company performance as president, Travel Retail Worldwide, a role he has held since 2004. Bottrie’s extensive global retail expertise is expected to help further diversify and profitably grow the company’s freestanding store portfolio which includes more than 1,400 directly operated retail stores around the world. In this role, he is well positioned to further strengthen retail operational excellence and efficiency, drive increased consumer coverage and strategic expansion of freestanding stores, enable enhanced omnichannel experiences, and imagine and develop future retail store models.
“Retail Development is central to our growth strategy, and Olivier’s extensive background in retail will help our company continue creating new, innovative and elevated prestige retail experiences for our global consumers,” Prouvé said. “Olivier’s deep understanding of the consumer journey will help inspire new omnichannel opportunities and accelerate growth in retail stores.”
At the helm of Travel Retail, Bottrie and his global team tripled sales over the past ten years in this highly competitive and volatile channel, ending FY17 with its best growth in five years. This success reflects Bottrie’s ability to expand the company’s brand portfolio by continually making the right strategic choices to bring the company’s products and services to traveling consumers.
Chris Good, president, North America, added, “Olivier is recognized as a strong and agile leader who swiftly adapts to changing demands and who focuses his team on the areas of highest potential to drive success. He develops talent and builds high performance teams to achieve business goals. Our company’s commitment to Retail Development will greatly benefit from Olivier’s growth mindset, his consistent ability to pivot to the fastest-growing opportunities and his strong leadership skills.”
Bottrie has been with The Estée Lauder Companies for more than 20 years, holding positions of increasing responsibility throughout his tenure.