09.29.17
Jafra Cosmetics International, Inc. has rolled out Girl Squad, a collection of fragrance and color cosmetics for millennials inspired by the music festival experience. The range features vibrant scents and bold colors that pay homage to adventures taken with a group of girlfriends, said the brand.
"At Jafra we're so inspired by the women around us," said Naomi Elder, director of fragrance and toiletries. "Jafra views the Girl Squad portfolio as one that represents the next generation of women who fully embrace sisterhood – positively affected by shared experiences, and each other. We're excited to expand our line of products that appeal to young women; joining Double Nature, Jafra' s number one fragrance brand."
The collection includes Girl Squad Fragrance, All Eyes On Us Eyeshadow Palette, All Night Long Felt Tip Eye Liner, and #SquadGoals Mini Lip Gloss Trio ($18).
"At Jafra we're so inspired by the women around us," said Naomi Elder, director of fragrance and toiletries. "Jafra views the Girl Squad portfolio as one that represents the next generation of women who fully embrace sisterhood – positively affected by shared experiences, and each other. We're excited to expand our line of products that appeal to young women; joining Double Nature, Jafra' s number one fragrance brand."
The collection includes Girl Squad Fragrance, All Eyes On Us Eyeshadow Palette, All Night Long Felt Tip Eye Liner, and #SquadGoals Mini Lip Gloss Trio ($18).