10.03.17
Alba Botanica is partnering with The Pink Agenda, a non-profit organization committed to raising money for breast cancer research and Giuliana Rancic's FAB-U-WISH program, an initiative that grants wishes to those suffering from breast cancer.
Alba Botanica last year launched the Do Good – Do Beautiful campaign, which highlights women who are doing good and beautiful things in their lives and the world. Supporting The Pink Agenda and Rancic, is the perfect partnership to continue the brand's messaging of empowering and inspiring women in the world, according to the brand, which is part of Hain Celestial.
"As a brand that promotes creating positive change in the world, the Alba Botanica brand is thrilled to be working alongside Giuliana and The Pink Agenda to both spread awareness and raise research funds in support of finding a cure for breast cancer," said Julie Marchant-Houle, senior vice president and general manager of personal care products at The Hain Celestial Group, Inc.
Alba Botanica last year launched the Do Good – Do Beautiful campaign, which highlights women who are doing good and beautiful things in their lives and the world. Supporting The Pink Agenda and Rancic, is the perfect partnership to continue the brand's messaging of empowering and inspiring women in the world, according to the brand, which is part of Hain Celestial.
"As a brand that promotes creating positive change in the world, the Alba Botanica brand is thrilled to be working alongside Giuliana and The Pink Agenda to both spread awareness and raise research funds in support of finding a cure for breast cancer," said Julie Marchant-Houle, senior vice president and general manager of personal care products at The Hain Celestial Group, Inc.