Through the partnership, Coty colleagues around the world will use their collective voice to advocate and campaign for social change through online engagement, and immersive action. Together with Global Citizen, Coty aims to approach employee engagement in a different way by offering a digital-led online experience, combined with local grass-roots action to create change. The platform which Global Citizen and Coty will co–create is a first of its kind, using innovative data science technologies to allow employees to take action on these issues, according to Coty.
“At Coty, we believe beauty is about self-expression, individuality and inclusion, but too often people are held back by labels,” said Camillo Pane, Coty’s CEO. “As a beauty company we have an important role to play in changing attitudes and mindsets that keep people from achieving their full potential. We admire the disruptive and modern methods that Global Citizen have used to make real impact on some of the world’s biggest challenges. That’s why we’re partnering with them and mobilizing our people to take action.”
Internally the conversation and action are ongoing and accelerating with several of Coty's brands, including CoverGirl, Clairol, Wella Professionals and Gucci "championing self-expression and challenging gender stereotypes," Pane said.
Global Citizen is a social action platform for the global generation who are passionate about learning and taking action on the world’s biggest issues. In six years, Global Citizen has grown into one of the largest, most visible movements of engaged activists in the world. The organization drives more than 35 million engaged Global Citizens a month through content, campaigning, social media and video. This community works to influence world leaders and decision-makers to enact policy changes and commit significant resources to help end extreme poverty by 2030.