The leave-in conditioner is a 'shake-to-activate' two-phase system comprised of penetrating hair oils and conditioning moisturizers, which helps strengthen, condition and prevent hair breakage.
The Twist Me Curl Styling Pudding is formulated with natural ingredients to deeply penetrate and nourish natural hair textures, resulting in soft, shiny and 'crunch-free' hair while preventing breakage to fragile hair shafts. It is free from petrolatum, mineral oils and sulfates and is perfect for defining hair for twist and braid outs without drying, shrinking and flaking, according to the brand.
"With 71% of African-American adults in the U.S. wearing a natural hair style at least once in 2016, according to research firm Mintel, multi-textured hair is the 'new' black," said Pat Williams, master educator at Revlon Multicultural, the parent company of Lottabody. "Because of the uniqueness of natural hair, loose waves to tightly coiled curl patterns, natural hair care products must address the needs of this hair to prevent dryness, aid in styling versatility and promote healthy hair."
Both products have launched in beauty and barber supply stores nationwide.