“Based on 2017’s trending growth of major brand acquisitions, retail rebooting, and emerging markets, our goal is to continually facilitate lasting and invaluable connections for the beauty industry as a whole,” said Frances Mazur, CEO of Mazur Group. "When the beauty community is given the opportunity to come together in this intimate forum, the ideas that are sparked – from marketing innovations to essential steps when scaling the business - are incredible. More importantly, we give our speakers the opportunity to directly connect with their peers in a smaller, more intimate setting, which is rare in the beauty industry."
BBR16’s first keynote speaker was Elizabeth Maul, EVP of brand development at Luxury Brand Partners (LBP) whose keynote “Inspiring for Innovation” touched on how brands can cultivate a culture of internal innovation
The second keynote speaker was Giulia Prati, associate director of research in beauty at L2, Inc. who discussed “Social Frontiers” with the rapidly evolving digital landscape and social media challenges that many beauty brands face.
There were also roundtables were led by several facilitators including Shasta Blaustein of ColourPop; Laura Chisholm of Becca Cosmetics; Shannaz Schopfer of Anisa International; Ryan Sieverson of Seven Haircare; and Jonathan Weiss of Freeman Beauty, among others.