Wong brings to Moroccanoil a robust track record of propelling emerging brands to the mainstream while globalizing established brands including Cargill Inc., PepsiCo, Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health by Dr. Obagi, Astral Health and Beauty and StriVectin. Most recently, Wong served as president at Elizabeth Arden.
Wong's global business expertise and in-depth understanding of the continuously evolving global consumer marketplace will serve to further advance the brand's profile and position within the prestige beauty category as well as ignite accelerated growth worldwide, according to the company. Wong will draw upon her vast experience to drive increased sales to the professional salon channel as well as lead continued expansion in high-growth channels, such as travel retail and e-commerce, paving the way for an increasingly diverse omni-channel consumer experience.
Wong will also spearhead research and innovation, leading the expansion into new product categories, while strengthening and diversifying the current portfolio, according to Moroccanoil. Earlier this year, the company appointed a highly-regarded bio-chemistry expert to lead the brand's product development team, catapulting the science and technology behind Moroccanoil products to new heights.
Finally, she will lead the company's corporate social responsibility and sustainability initiative to reduce the brand's overall carbon footprint, bringing Moroccanoil co-founder Carmen Tal's vision of an environmentally friendly future to life.
"It is an honor and privilege to welcome JuE to the Moroccanoil family. The timing could not be better for the brand to embrace new leadership as we gear up to celebrate 10 years of oil-infused innovation in 2018," saidTal. "Her unrivaled expertise in market expansion coupled with her passion for innovation makes JuE the perfect match in taking Moroccanoil to the next level as a complete lifestyle beauty brand."