10.19.17
Award-winning color brand, Cargo Cosmetics, has tapped Rocsi Diaz to be the face of their Spring/Summer 2018 collection. Each season, Cargo journeys to a different destination as a nod to the free spirit of the independent traveler. With Rocsi as ambassador of the campaign, the beauty brand will transport fans to Havana, Cuba.
“I have tested out a lot of makeup being on camera as often as I am,” says Rocsi Diaz. “I always feel camera ready when I’m wearing Cargo Cosmetics! I love Cargo for their HD and water-resistant formulas. It’s an honor that they’ve chosen me to represent their new collection inspired by Havana.”
“We are looking forward to introducing Rocsi to the Cargo customer as our latest inspiration,” says Brian Robinson, President of Cargo Cosmetics. “We hope to see this collaboration elevate the brand's profile with strong, beautiful, influential women like Rocsi, while also introducing Cargo to new consumers."
The Spring/Summer 2018 collection will debut in over 1,100 Kohl’s department stores in February 2018. Rocsi Diaz will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media.
“I have tested out a lot of makeup being on camera as often as I am,” says Rocsi Diaz. “I always feel camera ready when I’m wearing Cargo Cosmetics! I love Cargo for their HD and water-resistant formulas. It’s an honor that they’ve chosen me to represent their new collection inspired by Havana.”
“We are looking forward to introducing Rocsi to the Cargo customer as our latest inspiration,” says Brian Robinson, President of Cargo Cosmetics. “We hope to see this collaboration elevate the brand's profile with strong, beautiful, influential women like Rocsi, while also introducing Cargo to new consumers."
The Spring/Summer 2018 collection will debut in over 1,100 Kohl’s department stores in February 2018. Rocsi Diaz will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media.