10.23.17
They nailed it! OPI set a Guinness World Record for The World's Longest Manicure Bar on Oct. 21, 2017. The event was held in Santa Monica from 9am – 5pm, where all were invited to attend and receive a free OPI GelColor manicure to help OPI make history. More than 500 manicures were completed, according to the company.
To achieve the goal, OPI created a 155ft long manicure bar sprawled out along Santa Monica's 3rd Street Promenade shopping area, just steps from the beach. More than 50 nail technicians were seated along the bar giving event attendees GelColor manicures with OPI's newly launched innovation, ProHealth Top and Base Coat. The exclusive ProHealth Base and Top Coat technology provides healthier looking nails during wear and even after removal. When combined with iconic OPI GelColor, attendees received a flawless GelColor manicure that can be removed scrape-free in as little as 7 minutes without the worry of damaging nails.
Celebrities and influencers were in attendance showcasing ProHealth GelColor manicures, including actress Peyton List, a longtime OPI fan, and Tom Bachik celebrity manicurist and OPI's newest global nail ambassador. Peyton was available for meet and greets alongside Tom. The event featured music, a step and repeat, a selfie-station, a plush lounge, and OPI treats, amongst other activations. OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann, was also in attendance.
"It was a very exciting moment for OPI to achieve a Guinness World Record for Longest Manicure Bar! To see so many nail technicians and so many OPI fans come together to do something as grand and fun as setting a world record was a real treat!" said Weiss-Fischmann.
To achieve the goal, OPI created a 155ft long manicure bar sprawled out along Santa Monica's 3rd Street Promenade shopping area, just steps from the beach. More than 50 nail technicians were seated along the bar giving event attendees GelColor manicures with OPI's newly launched innovation, ProHealth Top and Base Coat. The exclusive ProHealth Base and Top Coat technology provides healthier looking nails during wear and even after removal. When combined with iconic OPI GelColor, attendees received a flawless GelColor manicure that can be removed scrape-free in as little as 7 minutes without the worry of damaging nails.
Celebrities and influencers were in attendance showcasing ProHealth GelColor manicures, including actress Peyton List, a longtime OPI fan, and Tom Bachik celebrity manicurist and OPI's newest global nail ambassador. Peyton was available for meet and greets alongside Tom. The event featured music, a step and repeat, a selfie-station, a plush lounge, and OPI treats, amongst other activations. OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann, was also in attendance.
"It was a very exciting moment for OPI to achieve a Guinness World Record for Longest Manicure Bar! To see so many nail technicians and so many OPI fans come together to do something as grand and fun as setting a world record was a real treat!" said Weiss-Fischmann.