Evonik Corporation's Personal Care Business Line introduces "your beauty, your choice," a concept with innovative "booster" formulas targeting the highly engaged DIY (do-it-yourself) beauty enthusiasts allowing them to create personalized beauty solutions. The modern beauty consumers are both highly engaged and more discerning, and are looking for solutions, not just for their specific skin type, but also for a specific activity or mood, according to the company. As a result, there is a growing market for skin care products that allow consumers to customize their personal care products by adding new features and experiences.


"Boosters" are concentrates of functional ingredients that enable beauty consumers to enhance their everyday skin care routine by maximizing certain effects with just a few drops. They are gaining popularity, because, they can be combined with any cream, used in specific areas on an as-needed basis and are available in small quantities. With increasing consumer awareness about the ingredients in their beauty products, there is an increasing opportunity for brands to differentiate themselves from the competition by offering boosters that contain active ingredients with proven efficacy.


This latest personal care concept from Evonik offers a set of booster formulas with just that. For example, the Barrier Booster uses Skinmimics, a unique blend of ceramides and Sphinogokine NP that will keep you looking your best by maintaining a strong skin barrier and encouraging selfie-readiness, according to the company. The Brilliance Booster, based on Tego Turmerone, a purified turmeric oil, provides radiance and soothing protection for those nights out on the town. The Balancing Booster contains phytosphingosine hydrocloride, which provides extra blemish protection during stressful days. The Bounce-Back Booster utilizes Tego Pep 4-17, a pivotal tetrapeptide identified by using bioinformatic methods, that reduces the appearance of fine lines and wrinkles, as well as improving the appearance of skin firmness. Banishing Booster promises to keep you looking fresh and youthful with the appearance of firmer skin from Tego Xymenynic, a unique phytochemical sustainably sourced based on sandalwood seeds, that helps smooth the skin and minimize the appearance of cellulite.


According to Evonik, the past few years have seen a rise in income levels in most regions of the world, fueling greater consumer spending and faster growth in the premium products. This consumer trend, coupled with an ever increasing availability of information at your fingertips, as well as digital tools that allow skin diagnostics at store and home, has allowed the consumer to seek personalized beauty solutions. Brands that aim to respond to this consumer trend have the opportunity to innovate and differentiate themselves by offering high-efficacy boosters that allow consumers to create personalized products at home.


More info: Evonik Personal Care.