11.01.17
Perricone MD contends it is pushing the limits of cosmeceutical skin care once again, reinventing its breakthrough Cold Plasma facial serum and eye cream with the launch of Cold Plasma Plus Advanced Serum Concentrate.
The new Cold Plasma Plus is a powerhouse collection including targeted treatments for both face and eye, clinically proven to promote the most visible signs of healthy-looking skin. By fighting loss of radiance, discoloration, redness, enlarged pores, uneven skin texture, uneven skin tone, fine lines, wrinkles, and loss of firmness, this multi-tasking miracle delivers personalized results, both immediately and over time.
"This pretty much changes everything," said Perricone MD chief marketing officer Robert Koerner. "Cold Plasma has been a cornerstone of the Perricone MD portfolio since its launch in 2009, and enjoys an extremely loyal following of devoted "Perriconistas" who rely on the product to deliver targeted and personalized results. But we knew there were opportunities to improve both effectiveness and formula aesthetics – and our clinical and consumer testing have proven just that. It's hard to believe, one jar really does it all."
Cold Plasma Plus Face Advanced Serum Concentrate is $149 and will launch exclusively on PerriconeMD.com today, becoming available at Sephora, Sephora.com, Ulta Beauty, Ulta.com, Nordstrom, Nordstrom.com, and NeimanMarcus.com in mid-December.
The company is also rolling out Cold Plasma Plus Advanced Eye Cream for the eyes in mid-December.
The new Cold Plasma Plus is a powerhouse collection including targeted treatments for both face and eye, clinically proven to promote the most visible signs of healthy-looking skin. By fighting loss of radiance, discoloration, redness, enlarged pores, uneven skin texture, uneven skin tone, fine lines, wrinkles, and loss of firmness, this multi-tasking miracle delivers personalized results, both immediately and over time.
"This pretty much changes everything," said Perricone MD chief marketing officer Robert Koerner. "Cold Plasma has been a cornerstone of the Perricone MD portfolio since its launch in 2009, and enjoys an extremely loyal following of devoted "Perriconistas" who rely on the product to deliver targeted and personalized results. But we knew there were opportunities to improve both effectiveness and formula aesthetics – and our clinical and consumer testing have proven just that. It's hard to believe, one jar really does it all."
Cold Plasma Plus Face Advanced Serum Concentrate is $149 and will launch exclusively on PerriconeMD.com today, becoming available at Sephora, Sephora.com, Ulta Beauty, Ulta.com, Nordstrom, Nordstrom.com, and NeimanMarcus.com in mid-December.
The company is also rolling out Cold Plasma Plus Advanced Eye Cream for the eyes in mid-December.
