• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Bold Hues & The Skinification of Makeup Lead Fall 2022 Color Cosmetic Trends

    Fine Fragrance Packaging: It’s What’s On the Outside That Counts

    The Top 50

    ACI Prepares for a Busy Second Half of 2022

    Honeywell Technology Boosts Efficiency And Reduces Carbon Footprints
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Kayali Releases Lovefest Burning Cherry, a New Fragrance from Mona Kattan

    Estée Lauder To Have EV Car Fleet by 2030

    Core Revenue for Amyris, Inc. Grows 54% in Q2

    Newell Brands Launches New Candle Brand Friday Collective

    Tree Hut Launches Pumpkin Spice Latte, Velvet Coffee-Flavored Shea Sugar Scrubs
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    Guthy-Renker

    21. Newell

    30. Lush

    6. Shiseido

    15. Church & Dwight Co.
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Custom Haircare Company Prose Rolls Out New Clean Multi-Use-Styling Gel

    Mary Kay Patents Formulation with Retinol and Argania Spinosa Oil

    Rodan & Fields Patents Synergistic Antioxidant Compound in Sunblock

    Tocopherol Plays an Important Role in Skin Care

    Formulating Conditioning Shampoos & Hair Care Bond Builder Benefits
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Kayali Releases Lovefest Burning Cherry, a New Fragrance from Mona Kattan

    Estée Lauder To Have EV Car Fleet by 2030

    Gen-Z-Focused Skincare Brand Bubble Bursts into Retail Market

    Core Revenue for Amyris, Inc. Grows 54% in Q2

    Newell Brands Launches New Candle Brand Friday Collective
    Lab Equipment
    Mixing
    Packaging
    Testing

    Fine Fragrance Packaging: It’s What’s On the Outside That Counts

    Genderless Skincare Brand, S'able Labs, Debuts Next Week

    Deadline Nears for NJ Recycled Content Law

    L’Oréal Paris Has a New Answer For Men with Gray Hair

    Labskin's Microbiome-Friendly+ Seal of Approval Available in the US
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New CMPL Directory Company
    Add New Buyers Guide Company
    Corporate Profiles
    International Buyers Guide Companies
    BotanicalsPlus

    QRS (Quality Resourcing Services)

    Croda Inc

    Vantage Personal Care™

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Mibelle Stars at Festival of Fragrance

    A new discipline delights thousands in Switzerland

    Related CONTENT
    • Fragrance Gets Back On Track
    • Symrise Presents Updated Version of its Perfumers’ Compendium
    • A Code Red for Humanity: More than 100 Beauty Brands Will Halt Social Media Posts on Sept. 21 In Support of Climate Change Reform
    • TBC Beauty by the Numbers Infographic Series: The Allure of Ulta Beauty
    • Jafra Introduces Six New Products to Skin and Fragrance Lines
    11.07.17
    The Festival of Fragrance was held in gorgeous autumn weather at Wildegg Castle, Switzerland, October 17-22. Mibelle AG's creative teams convincingly implemented their ideas for fragrance concepts throughout and absolutely held their own against international professional perfumers. The event was a total success, with more than 6,000 enthusiastic visitors immersing themselves in a fascinating world of scents and aromas.


    Just under a year ago, interested Mibelle AG employees were invited to nurture and practice their creative abilities in an unusual project that was not part of their regular job. Specifically, it concerned perfuming the historic rooms at Wildegg Castle in an innovative way, alongside professional perfumers. Three creative teams formed, who stepped up to the challenge and for six months developed concepts and ideas for the Festival of Fragrance. Their dedication and considerable enthusiasm resulted in extremely exciting fragrance experiences. Until the Festival's official opening, however, no-one knew how everything would work on site and, above all, how visitors would receive the work, which transformed the castle attic into a fragrant garden room, the otherwise absolutely bare room being decorated with suspended dried-flower bouquets, baskets full of dried flowers, and massive, bulbous bottles of different essential oils.


    Mibelle CEO Luigi Pedrocchi, was thrilled by the participants' dedication and passion: "We totally achieved our objectives with the Festival of Fragrance project. The teams displayed skills which we will need much more in future in order to be successful in the market. Creativity and innovation are critical to our long-term success. So our objective remains to blaze new trails and dare to experiment."


    New life was brought to the aristocratic stables with animal silhouettes projected onto the walls. Their not unpleasant smells could be smelled from a display of pharmacy bottles and nicely arranged test tubes. And at the very end, on traversing the darkened cellar exit, we encountered smells and scents that would previously have been familiar to the lord of the castle, Bernhard Effinger, on his hunting expeditions.


    The internationally renowned perfumers and fragrance experts also succeeded in creating completely new experiences in the rooms. From the castle cellar to under the eaves, the Festival provided an interesting journey through the world of fragrances.

    Related Searches
    • fragrance
    • world
    • flower
    • perfume
    Related Knowledge Center
    • Fine Fragrance
    • Functional Ingredients
    • Air Care/Environmental Fragrance
    Suggested For You
    Fragrance Gets Back On Track Fragrance Gets Back On Track
    Symrise Presents Updated Version of its Perfumers’ Compendium Symrise Presents Updated Version of its Perfumers’ Compendium
    A Code Red for Humanity: More than 100 Beauty Brands Will Halt Social Media Posts on Sept. 21 In Support of Climate Change Reform A Code Red for Humanity: More than 100 Beauty Brands Will Halt Social Media Posts on Sept. 21 In Support of Climate Change Reform
    TBC Beauty by the Numbers Infographic Series: The Allure of Ulta Beauty TBC Beauty by the Numbers Infographic Series: The Allure of Ulta Beauty
    Jafra Introduces Six New Products to Skin and Fragrance Lines Jafra Introduces Six New Products to Skin and Fragrance Lines
    Love Beauty Planet Love Beauty Planet's Beloved Clean Beauty Brand Adds Fall-Centric Fragrance Collections at Target
    Research Institute for Fragrance Materials To Host 55th Annual Meeting Research Institute for Fragrance Materials To Host 55th Annual Meeting
    Consumer Demand for Perfume Soars Consumer Demand for Perfume Soars
    Delta Variant Won Delta Variant Won't Slow Beauty's Gains
    Scentbird Flies Into First International Market After Customers Sing Approval Scentbird Flies Into First International Market After Customers Sing Approval
    Clean Lifestyle Brand Skylar Debuts Brand Restage Clean Lifestyle Brand Skylar Debuts Brand Restage
    Jafra Unveils Unisex Fragrance Jafra Unveils Unisex Fragrance
    Shoe Designer Sam Edelman Announces First-Ever Fragrance Launch Shoe Designer Sam Edelman Announces First-Ever Fragrance Launch
    Coty Regains Financial Footing in Q4 Following Initial Waves of Covid-19 Pandemic Coty Regains Financial Footing in Q4 Following Initial Waves of Covid-19 Pandemic
    Ariana Grande Teases Launch of New Beauty Brand ‘R.E.M.Beauty’ Ariana Grande Teases Launch of New Beauty Brand ‘R.E.M.Beauty’

    Related Infographics

    • Air Care/Environmental Fragrance | Fine Fragrance
      Fragrance Gets Back On Track

      Fragrance Gets Back On Track

      Data from new NPD study finds more engagement. Here are some takeaways to help shape your strategy.

    • Fine Fragrance
      Symrise Presents Updated Version of its Perfumers’ Compendium

      Symrise Presents Updated Version of its Perfumers’ Compendium

      Perfumers can recognize fragrance ingredients from renewable raw materials and high-impact fragrance ingredients at a glance with the help of special symbols.
      09.22.21

    • A Code Red for Humanity: More than 100 Beauty Brands Will Halt Social Media Posts on Sept. 21 In Support of Climate Change Reform

      A Code Red for Humanity: More than 100 Beauty Brands Will Halt Social Media Posts on Sept. 21 In Support of Climate Change Reform

      Versed Skincare Founding President Melanie Bender mobilized dozens of beauty brands to support the CodeRed4Climate campaign aimed to eliminate global warming.
      09.20.21


    • TBC Beauty by the Numbers Infographic Series: The Allure of Ulta Beauty

      TBC Beauty by the Numbers Infographic Series: The Allure of Ulta Beauty

      See why consumers love this retail spot for everything skin care, hair care, body care, makeup, fragrance and more.

    • Jafra Introduces Six New Products to Skin and Fragrance Lines

      Jafra Introduces Six New Products to Skin and Fragrance Lines

      Three are rose quartz-inspired offerings from the Essence Inner Love Body Care Collection and one is the brand’s first gender-neutral perfume.
      09.10.21

    Loading, Please Wait..
    Trending
    • Earth Therapeutics Celebrates National CBD Day With Foot Balm-Enriched CBD
    • CEO Named At Ourself, Ulta Beauty’s Digital Investment Fund, Spate Insight
    • Thousands Tune Into CeraVe’s Global TikTok Live Event #CleanseLikeADerm
    • Top 10 Germiest Spots In The Office Impacted By Hybrid Work Model’s Hotel Desking And Communal Space
    • ELF Is The First Beauty Brand On BeReal
    Breaking News
    • Kayali Releases Lovefest Burning Cherry, a New Fragrance from Mona Kattan
    • Estée Lauder To Have EV Car Fleet by 2030
    • Core Revenue for Amyris, Inc. Grows 54% in Q2
    • Newell Brands Launches New Candle Brand Friday Collective
    • Tree Hut Launches Pumpkin Spice Latte, Velvet Coffee-Flavored Shea Sugar Scrubs
    View Breaking News >
    CURRENT ISSUE

    August 2022

    • Bold Hues & The Skinification of Makeup Lead Fall 2022 Color Cosmetic Trends
    • Fine Fragrance Packaging: It’s What’s On the Outside That Counts
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds
    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds
    BAPP Publishes Lab Guidance Document on Indian Frankincense (Boswellia serrata)
    Coatings World

    Latest Breaking News From Coatings World

    Tnemec Announces New Senior Manager of Performance Coatings
    Shortlist Announced for British Coatings Federation’s 2022 Awards
    Chemours Details Progress in its Fifth Corporate Responsibility Commitment Report
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study Projects Steep Rise in Cardiovascular Diseases by 2060
    Bot Image's ProstatID AI Software Gains FDA Nod
    Researchers Develop Deep Learning Model for Eye Disorder Screening
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sartorius Stedim Biotech Agrees to Acquire Albumedix
    MilliporeSigma to Provide Full Viral Vector Offering with Launch of VirusExpress 293
    Charles River Receives EMA Approval to Produce Allogeneic Cell Therapy
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    NJPEC Announces 2022 Package of the Year Awards
    Tree Hut Introduces New Sugar Scrubs
    Fashion Designer Issey Miyake Dies
    Happi

    Latest Breaking News From Happi

    Kayali Releases Lovefest Burning Cherry, a New Fragrance from Mona Kattan
    Estée Lauder To Have EV Car Fleet by 2030
    Core Revenue for Amyris, Inc. Grows 54% in Q2
    Ink World

    Latest Breaking News From Ink World

    Shortlist Announced for the British Coatings Federation’s 2022 Awards
    Ecuadorian Seed Association Opts for SICPA Technology
    ACTEGA to Launch New Products at Labelexpo Americas
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UPM Raflatac bringing multi-sensory experience to Labelexpo Americas
    Meyers turns to Domino for label, folding carton jobs
    ACTEGA to launch new products at Labelexpo Americas
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity Switches to Recyclable Packs for Feminine Pads
    Huntsman to Sell Textile Effects Business to Archoma
    FTC Sues PPE Maker on False Origin Claims
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Stratasys to Buy Covestro's 3D Printing Materials Biz for €43M
    NeuroOne Submits Special 510(k) to FDA for sEEG Electrode
    Custom 3D-Printed Titanium Lower Jaw Used in First Successful Surgery
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    STMicroelectronics Launches Multi-cCnnectivity Development Kit
    Emerson to Sell InSinkErator Business to Whirlpool Corporation for $3 Billion
    CdTe Accelerator Consortium Aims to Reduce Costs, Speed Deployment

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login