• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Estée Lauder Expands Beautiful Fragrance Collection

    The Honest Company Files for IPO

    Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

    Chanel Launches Plumping Lipstick

    What You’re Reading on Happi.com
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    2. Colgate-Palmolive

    4. Avon

    21. Zep

    4. Estée Lauder

    22. Jafra Cosmetics
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Kao Promotes Hand Washing

    Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

    Chanel Launches Plumping Lipstick

    What You’re Reading on Happi.com

    Mushrooms Are Key Ingredients in Beauty & Wellness
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Kao Promotes Hand Washing

    The Honest Company Files for IPO

    Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

    Chanel Launches Plumping Lipstick

    What You’re Reading on Happi.com
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BotanicalsPlus

    Lubrizol Life Science

    Baralan USA

    QRS (Quality Resourcing Services)

    Croda
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Beat the Box & the Mom-and-Pops

    McKinsey asks, 'should CPG go D-t-C?'

    Beat the Box & the Mom-and-Pops
    Related CONTENT
    • Clorox Updates Board of Directors
    • CPG Sales Surged 19% During Pandemic
    • New CEO for Dollar Shave Club
    • Deodorant for Teens, by Teens
    • Estée Lauder Appoints MAC Leadership
    11.08.17
    In a new study, McKinsey & Co. mulls the idea of consumer packaged goods companies bypassing traditional retail altogether in favor of a more direct approach. In her report, Priti Joshi notes that several major players did just that via acquisition, such as Unilever's purchase of Dollar Shave Club.


    But not every company has such deep pockets. Another way to play, is through a set of metrics including:
    • Gross margin per customer should be at least six times the cost of acquisition.
    • Year-over-year growth rate should be at least 50 percent.
    • Capital investment should break even in four years or less.
    • Cash flow should be consistent regardless of seasonal spikes in the business.


    To read more about the study, click here.
    Related Searches
    • unilever
    • dollar shave club
    • business
    • notes
    Related Knowledge Center
    • OTC/Medicated
    • Skin Care
    • Household Cleaning
    Suggested For You
    Clorox Updates Board of Directors Clorox Updates Board of Directors
    CPG Sales Surged 19% During Pandemic CPG Sales Surged 19% During Pandemic
    New CEO for Dollar Shave Club New CEO for Dollar Shave Club
    Deodorant for Teens, by Teens Deodorant for Teens, by Teens
    Estée Lauder Appoints MAC Leadership Estée Lauder Appoints MAC Leadership
    Q1 Sales Rise at Hain Celestial Q1 Sales Rise at Hain Celestial
    Let’s Hear it for the Boys! Let’s Hear it for the Boys!
    Unilever Pulls Dove Ad Unilever Pulls Dove Ad
    The Well-Groomed Male The Well-Groomed Male
    Crescita Buys Alyria Crescita Buys Alyria
    e.l.f. Posts Double Digit Growth in Q2 e.l.f. Posts Double Digit Growth in Q2
    Sally Beauty Stands During ‘Challenging’ Environment Sally Beauty Stands During ‘Challenging’ Environment
    1.  Unilever 1. Unilever
    Is Unilever Eyeing Colgate? Is Unilever Eyeing Colgate?
    Is Unilever Eyeing Colgate? Is Unilever Eyeing Colgate?

    Related Breaking News

    • Color Cosmetics | Household Cleaning | Laundry Care | Personal Cleansers | Skin Care | Sun Care
      The Honest Company Files for IPO

      The Honest Company Files for IPO

      Household and personal products maker said sales jumped over 27% last year.
      Tom Branna, Editorial Director 04.11.21

    • Actives | Color Cosmetics | Fine Fragrance | Hair Care | Pigments | Skin Care | Surfactants
      Guangzhou Builds Beauty Park To Woo L

      Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder

      Part of China's plan to encourage business development in the region.
      Tom Branna, Editorial Director 04.11.21

    • Actives | Color Cosmetics | Functional Ingredients | Household Cleaning | Skin Care
      What You’re Reading on Happi.com

      What You’re Reading on Happi.com

      The most-viewed news on our site for the week ended April 10, 2021.
      Tom Branna, Editorial Director 04.11.21


    • Actives | Functional Ingredients | Skin Care
      Mushrooms Are Key Ingredients in Beauty & Wellness

      Mushrooms Are Key Ingredients in Beauty & Wellness

      New data from Spate show growing consumer interest in mushroom-derived materials.
      Tom Branna, Editorial Director 04.10.21

    • Disinfectants | Household Cleaning
      Industry Responds to CDC Updated Guidelines for Cleaning & Disinfecting

      Industry Responds to CDC Updated Guidelines for Cleaning & Disinfecting

      GBAC/ISSA releases clarification, Green Seal lauds agency's update.
      Christine Esposito, Managing Editor 04.09.21

    • Functional Ingredients | Skin Care
      Lubrizol Unveils Lapagyl Advanced Botanical Ingredient

      Lubrizol Unveils Lapagyl Advanced Botanical Ingredient

      Promotes slower skin aging and younger appearance.
      Charles Sternberg, Assistant Editor 04.09.21


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Henkel Appoints New EVP of Beauty Care

      Henkel Appoints New EVP of Beauty Care

      Wolfgang König succeeds Jens-Martin Schwärzler on June 1.
      Tom Branna, Editorial Director 04.09.21

    • Actives | Personal Cleansers | Skin Care
      Wellness Market Gains on Skin Care, Nutrition Sales

      Wellness Market Gains on Skin Care, Nutrition Sales

      The $1.5 trillion global market for fitness, nutrition and related products is growing 5-10%, says McKinsey.
      Tom Branna, Editorial Director 04.09.21

    • Household Cleaning
      ACI Appoints Bisenius As Director, Government Affairs

      ACI Appoints Bisenius As Director, Government Affairs

      He joins ACI from the office of former US Congressman James Sensenbrenner.
      Melissa Meisel, Associate Editor 04.08.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants | Testing
      Society of Cosmetic Chemists Issues Call for Papers

      Society of Cosmetic Chemists Issues Call for Papers

      Annual meeting set for December 14 & 15 in New York City. Deadline for submission is May 15.
      Tom Branna, Editorial Director 04.08.21

    • Actives | Skin Care
      BASF Debuts Sacred Patch for Skin Care

      BASF Debuts Sacred Patch for Skin Care

      A new active ingredient that helps boost emotional well-being in beauty products.
      Charles Sternberg, Assistant Editor 04.08.21

    • Color Cosmetics | Hair Care
      ArtistOnGo Salon Appointment Beauty App Launches in US

      ArtistOnGo Salon Appointment Beauty App Launches in US

      Allows artists to rent a chair at top locations with flexible and affordable pricing for both hair care and skin care.
      Melissa Meisel, Associate Editor 04.08.21


    • Air Care/Environmental Fragrance | Skin Care
      Eco Lips Expands Into Bug Sector with Simply Soothing Acquisition

      Eco Lips Expands Into Bug Sector with Simply Soothing Acquisition

      Bug spray, bite soother and candle maker’s products are found in 10,000 retail locations across the US.
      Christine Esposito, Managing Editor 04.07.21

    • Fine Fragrance | Functional Ingredients | Personal Cleansers
      Iberchem To Acquire Perfume Manufacturer

      Iberchem To Acquire Perfume Manufacturer

      Croda International unit will add Parfex and increase its natural ingredient portfolio.
      Tom Branna, Editorial Director 04.07.21

    • Functional Ingredients | Personal Cleansers
      Bain Buys Majority Stake in Soap Maker

      Bain Buys Majority Stake in Soap Maker

      Will build Hand in Hand's brand awareness, accelerate new product development and impact meaningful change.
      Tom Branna, Editorial Director 04.07.21

    Trending
    • Henkel Appoints New EVP Of Beauty Care
    • Sunscreen On The Spot
    • Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    • Formulating Liquid Laundry Detergents
    • What’s Your Hydration IQ?
    Breaking News
    • Barron’s Ranks Croda First for Sustainability
    • Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    • Estée Lauder Expands Beautiful Fragrance Collection
    • The Honest Company Files for IPO
    • Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kyowa Hakko Launches Heat-Treated Probiotic Strain for Eye Health
    CGA-7 Green Coffee Extract by Vidya Herbs Achieves Self-Affirmed GRAS Status
    Nutritional Complex Evidenced to Reduce Preterm Birth
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies to Sponsor and Exhibit at the North American Pultrusion Conference 2021
    Barentz Expands Canadian CASE Team
    Shepherd Color Company Opens Sales Office in China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMS Establishes New Payment for Pelvalon’s Eclipse System
    Varian, Google Cloud Partner to Bring Convenience to Cancer Therapy
    Resonetics Leases New Manufacturing Space in Costa Rica
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Frontage Expands Capabilities at its Clinical Site in Secaucus, NJ
    Ascendia Pharmaceuticals Poised for Expansion
    Bora Pharmaceuticals Adds Roller Compaction Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Weekly Recap: Huda Beauty Ramadan Kit, Vitamin C Energizes Beauty Brands & More
    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    Henkel Management Board Welcomes Wolfgang König
    Happi

    Latest Breaking News From Happi

    Barron’s Ranks Croda First for Sustainability
    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Estée Lauder Expands Beautiful Fragrance Collection
    Ink World

    Latest Breaking News From Ink World

    SE-DA Invests in Kornit Presto S
    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Dantex elevates Joseph Sanchez to digital business development manager
    Mactac's Kevin Clunie joins TLMI panel
    MacDermid announces two new global sales roles
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Precision Textiles Offers Biodegradable Medical Fabric
    Northshore Launches Megamax Briefs in New Colors
    Essity Acquires Distribution Rights to Sorbact in Australia and New Zealand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times
    Lux Research: 3D Printing Market to Reach $51 Billion in 2030

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login