“CandlePower celebrates the power of scented candles to transform spaces and transport our consumers. We've taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light," said Hope Margala, CEO of Home Fragrance, Newell Brands.
CandlePower includes WoodWick and Chesapeake Bay Candles, which are in the Yankee Candle family of brands. The pop-up shop will also feature a personalization lab for shoppers to customize their own Yankee Candle by selecting a candle style, fragrance and personal photo to adorn the label.
The Scent Test Bar allows shoppers to uncover a fragrance based on personality type and to test their knowledge of Yankee Candle scents.
Shoppers can select a gift from the Museum Store, which features a wall of more than 100 iconic candles from the three brands. A gifting station is available to wrap and ship gifts.
To celebrate the pop-up, Yankee Candle, WoodWick and Chesapeake Bay Candles have launched four limited-edition, New York City themed fragrances which are available for purchase at the CandlePower store or online at www.candlepowernyc.com. They are:
WoodWick's Soho candle is infused with black amber with rustic notes of tobacco, musk and mandarin.
Yankee Candle's City Lights is filled with the shadows and light that make the city special — a sophisticated mix of black sesame, patchouli and balsam.
Chesapeake Bay Candles' Fall in Central Park's notes of eucalyptus, conifer and oak moss infuse the autumn landscape with a refreshing aroma, while earthy woods and spicy cardamom bring depth and power to the fragrance.
New York City at Dawn is flowing with notes of plum nectar, cassis and rose petals that complement the deep shades of pink and purple. A floriental base of pink peppercorn, mahogany and amber is rounded by a sophisticated red wine accord.
The shop will be open until January 3, 2018.