While KDC is active in many personal care categories such as deodorants, hair care, bath and body, and skin care products, Aromair represents a natural and adjacent expansion into the home care and air care products categories. KDC envisions Aromair as a growth platform in its portfolio of enterprises, as it will allow it to diversify its offering and develop new market opportunities, by leveraging the scale and core competencies of its combined network of companies, facilities, existing and future clients.
Aromair employs more than 200 full-time employees in state-of-the-art facilities totaling over 140,000 feet.
“We believe that the Home Care category offers a series of growth opportunities,” said Nicholas Whitley, president and CEO of KDC. “We were particularly attracted to Aromair’s product quality and innovation and, most of all, its team of talented, highly skilled professionals. KDC and Aromair have very similar operating principles and business cultures, representing a strong alignment from the outset. We will welcome some of Aromair’s best practices into our business, while also exporting some of our best practices. The synergies from our alignment will bring tangible benefits to the combined network entity.”