11.15.17
Estée Lauder tapped Fei Fei Sun, famed Chinese model and fashion icon, as a global spokesmodel to represent the brand. With a social following of over five million across Weibo and Instagram, Fei Fei joins the current roster of Estée Lauder spokesmodels, Carolyn Murphy, Joan Smalls, Kendall Jenner, Gabriella Wilde, Yang Mi, Hilary Rhoda and Misty Copeland. She will feature in campaigns across digital, TV, in-store and print, with her first campaign debuting December 2017.
"We are thrilled to welcome Fei Fei to the Estee Lauder brand,” said Stephane de La Faverie, global brand president, Estée Lauder. “She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”
“I am honored to join the incredible women who represent the Estee Lauder brand,” said Fei Fei. “Growing up in China, I never believed I would represent such an iconic beauty brand. This is a dream come true.”
"We are thrilled to welcome Fei Fei to the Estee Lauder brand,” said Stephane de La Faverie, global brand president, Estée Lauder. “She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”
“I am honored to join the incredible women who represent the Estee Lauder brand,” said Fei Fei. “Growing up in China, I never believed I would represent such an iconic beauty brand. This is a dream come true.”