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    Breaking News

    P&G Buys Natural Deodorant Start-Up

    Seasonal scents, free-from formulation are upscale brand's hallmarks.

    P&G Buys Natural Deodorant Start-Up
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    11.15.17
    Procter & Gamble has acquired natural deodorant start-up Native.
     
    The San Francisco-based company sells deodorants for men and women that are free of alumimm, parabens, talc and phthalates at a price point much higher than mass market competitors; individual deodorants are $12 each while a sample pack of three deodorants is $30 on the brand’s website. The firm touts seasonal offerings like pumpkin spice latte in addition permanent scents that include Lavendar & Rose, best-selling Coconut & Vanilla and unscented.

    The Native deal comes just weeks after the company faced a proxy fight led by Nelson Peltz andd Trian Partners, as previously reported by Happi.
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    • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Hair Care | Household Cleaning | Insect Control | Laundry Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
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      Post-Meeting News from CIR Panel

      At the 151st meeting of the Cosmetic Ingredient Review Expert Panel, held June 6-7, 2019 in Washington DC, final safety assessments and other news were unveiled. The next Expert Panel meeting is Sept. 16-17, 2019. Here are the results from the Jun…
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      Henkel Patents AP with Reduced Residue Buildup

       US Patent 10,265,250 B2 (Thomas Doering, Dormagen (DE); and Sandra Mausberg) Henkel, Dusseldorf, Germany, has patented an antiperspirant cosmetic agent, comprising  at least one aluminum salt, non-volatile esters, volatile silicone compoun…
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    Breaking News
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