11.15.17
Procter & Gamble has acquired natural deodorant start-up Native.
The San Francisco-based company sells deodorants for men and women that are free of alumimm, parabens, talc and phthalates at a price point much higher than mass market competitors; individual deodorants are $12 each while a sample pack of three deodorants is $30 on the brand’s website. The firm touts seasonal offerings like pumpkin spice latte in addition permanent scents that include Lavendar & Rose, best-selling Coconut & Vanilla and unscented.
The Native deal comes just weeks after the company faced a proxy fight led by Nelson Peltz andd Trian Partners, as previously reported by Happi.
The San Francisco-based company sells deodorants for men and women that are free of alumimm, parabens, talc and phthalates at a price point much higher than mass market competitors; individual deodorants are $12 each while a sample pack of three deodorants is $30 on the brand’s website. The firm touts seasonal offerings like pumpkin spice latte in addition permanent scents that include Lavendar & Rose, best-selling Coconut & Vanilla and unscented.
The Native deal comes just weeks after the company faced a proxy fight led by Nelson Peltz andd Trian Partners, as previously reported by Happi.
