12.01.17
Beginning in January, the Gillette will launch what it is calling its "most comprehensive innovation bundle ever" as it will roll out eight grooming solutions across a wide range of price points.
New products include the first ever cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3 and Gillette5 refillable razors for under $10.
The lineup simultaneously brings innovation up, down and across the Gillette portfolio, marking a very different approach for the brand, according to Procter & Gamble. The new solutions zero in on several high interest areas such as: the 40 million US men who prefer disposable razors, the growing number of men who want high quality, refillable razors at lower price points, and the nearly 50% of women who remove facial hair.
“For over a century, our goal has been to deliver the best, most reliable grooming experience possible for consumers,” said Charlie Pierce, group president, global grooming, P&G. “With this launch, we are demonstrating that this commitment is true for every single product tier in our portfolio – and we are making Gillette’s technology even more accessible to men and women everywhere. We want consumers to know that whatever their need, we have a product that will deliver a superior experience and unbeatable value.”
New Gillette Sensor3 Cool disposable razors billed as the category’s first cooling technology for disposable razors. The proprietary cooling technology had been used only on Gillette Fusion5 ProShield Chill razors.
Gillette will introduce two brand new razors, Gillette3 and Gillette5, which will sell for under $10. These razors deliver an ultra-close and comfortable shave and a new soft Aqua Grip handle that provides strong grip and total control, even when wet, according to P&G. Gillette5 also features Atomic Carbon and Telomer coatings that enhance blade durability shave after shave.
Gillette Fusion5 and Gillette MACH3 blade cartridges have both been upgraded with low cutting force blades, finer, thinner blades with an advanced low-resistance coating enabling the blades to cut effortlessly through hair with less tug and pull.
Responding to women’s hair removal needs across a wide range of body parts, Venus will introduce several new products, including the new Venus Face Perfection, its first facial hair root removal device. Perfect for areas like the upper lip, eye brow, chin and forehead, Venus Face Perfection delivers longer lasting facial hair removal at home with flawless precision – catching hair up to 4x shorter than waxing, according to the company.
Also new will be Venus Bikini Precision and Venus Platinum, a refillable razor with a metal handle.
New products include the first ever cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3 and Gillette5 refillable razors for under $10.
The lineup simultaneously brings innovation up, down and across the Gillette portfolio, marking a very different approach for the brand, according to Procter & Gamble. The new solutions zero in on several high interest areas such as: the 40 million US men who prefer disposable razors, the growing number of men who want high quality, refillable razors at lower price points, and the nearly 50% of women who remove facial hair.
“For over a century, our goal has been to deliver the best, most reliable grooming experience possible for consumers,” said Charlie Pierce, group president, global grooming, P&G. “With this launch, we are demonstrating that this commitment is true for every single product tier in our portfolio – and we are making Gillette’s technology even more accessible to men and women everywhere. We want consumers to know that whatever their need, we have a product that will deliver a superior experience and unbeatable value.”
New Gillette Sensor3 Cool disposable razors billed as the category’s first cooling technology for disposable razors. The proprietary cooling technology had been used only on Gillette Fusion5 ProShield Chill razors.
Gillette will introduce two brand new razors, Gillette3 and Gillette5, which will sell for under $10. These razors deliver an ultra-close and comfortable shave and a new soft Aqua Grip handle that provides strong grip and total control, even when wet, according to P&G. Gillette5 also features Atomic Carbon and Telomer coatings that enhance blade durability shave after shave.
Gillette Fusion5 and Gillette MACH3 blade cartridges have both been upgraded with low cutting force blades, finer, thinner blades with an advanced low-resistance coating enabling the blades to cut effortlessly through hair with less tug and pull.
Responding to women’s hair removal needs across a wide range of body parts, Venus will introduce several new products, including the new Venus Face Perfection, its first facial hair root removal device. Perfect for areas like the upper lip, eye brow, chin and forehead, Venus Face Perfection delivers longer lasting facial hair removal at home with flawless precision – catching hair up to 4x shorter than waxing, according to the company.
Also new will be Venus Bikini Precision and Venus Platinum, a refillable razor with a metal handle.