The ever-evolving personal care industry changes radically from one year to the next. With 2017 witnessing the rise of color cosmetics, facial masks and ramped up hair care products, what can we expect to hit the market in 2018? Fortunately for cosmetic manufacturers, in-cosmetics Global will return in April, putting the spotlight on all the latest trends.

According to Mintel, the four big trends will be: biotechnology, in response to environment stressors on skin and hair; definitions of beauty; brands with personality; and customisation driven by digital technology. R&D professionals the world over will gather at RAI Amsterdam from 17-19 April next year to benefit from in-cosmetics Global’s unmissable one-stop-shop of networking, knowledge transfer and technical tips for the next formulations. Attendance at the event will guarantee visitors are first in line to learn about innovations, upcoming trends and start-up companies.

Around 95% of exhibitors are international and will be on hand with their latest ingredients. They will be complemented by an exciting educational programme, featuring prominent speakers from across the globe and an unmatched array of interactive areas on the show floor.
 
For the first time, in-cosmetics will introduce a series of R&D Tours, building on the show’s focus on education and inspiration. Two topics will be covered – Biotechnology Actives and the Future in Anti-Aging – with R&D professionals invited to join an exclusive tour that will highlight the most unique, innovative ingredients on display. Also new to the 2018 show will be a Pre-Show Regulatory Conference, held in association with Conusbat, which will provide a wealth of valuable information to manufacturers.
 
The Formulation Lab, sponsored by Brenntag, will be one of the most popular interactive areas, where R&D professionals will learn from highly skilled experts through a series of bookable hands-on demonstrations. Providing delegates with the latest guidance on how to overcome common formulation challenges and learn the secrets to creating winning formulations, these sessions are not to be missed.
 
Event organizer Reed Exhibitions has announced its exciting Formulation Challenge will run at the Global event for the very first time. Sponsored by Croda on April 19, a select few leading cosmetic manufacturers will battle it out to create the most innovative and impressive formulation from a box of mystery raw materials in just 90 minutes. A panel of market specialists will judge their work and, following a nail-biting wait, the winner will be revealed, according to show organizers.
 
More info: www.in-cosmetics.com