Dow Home & Personal Care, a global business unit of the DowDuPont Materials Sciences division, has introduced the Dowsil product name for its heritage Dow Corning silicone-based home and personal care products. The new name emphasizes the legacy silicone expertise spanning many markets, paired with Dow’s R&D capabilities and global reach, according to the company.
“As we continue the legacy we have built in home and personal care products, we remain focused on our customers and their needs to provide them with innovative solutions under our new brand name,” said Eric Peeters, global business director, Home & Personal Care. “We look forward to a smooth transition as we continue to supply products and services our customers have relied upon for decades.”
Through a phased implementation over the next year, Dow Corning branded silicone products will transition to the new Dowsil name. Product descriptors that are part of the product names today will remain the same and customers can expect the same high-quality solutions they currently rely on.
With more than a century of experience delivering solutions and technologies in home and personal care markets, Dow has transformed the way formulators and brand owners create products by enhancing performance, product sensory and delivering value to consumers around the world, according to the company. Dowsil will build upon this legacy to help brands maintain a competitive edge in a number of highly-concentrated home and personal care markets with its multifunctional solutions, such as:
Skin and sun care: differentiated solutions to create multifunctional skin and sun care products with superior sensory and performance, applications include lotions, creams, gels, antiperspirants, deodorants, razor strips and more.
Hair care: ingredients to improve hair’s resistance to breakage, provide enhanced sensory and appearance, and provide various levels of conditioning.
Color cosmetics: performance-enhancing solutions for color cosmetics that help intensify, dramatize and deliver long-lasting color.
Fabric care: solutions to address foam control and provide easy rinsing in application.
Household care and cleaning: solutions for foam control, enhanced shine and ease of cleaning for longer-lasting results.
To guide customers through this transition, Dow has created a continuously updated integration information center at dowcorning.com/integration. Customers can find implementation updates, integration activity materials, FAQs, as well as a tool to generate a chemical equivalency certificate for specific products.