In fact, some say it can gives them the heebie-jeebies.
Accenture found nearly half (48%) of US consumers would use "smart-reordering" services where intelligent sensors in the home pre-empt when a product, such as laundry detergent, is running low and automatically re-orders it on their behalf. Another 36% use digital assistants.
And while the vast majority (89%) are satisfied with the experience, 40% say it can feel slightly creepy when technology starts to correctly interpret and anticipate their needs.
Accenture finds poor personalization and lack of trust cost US organizations $756 billion last year, as 41% of consumers switched companies. Without deeper customer insight, companies cannot deliver the experiences they crave, said the New York-based firm.