12.07.17
Internationally-renowned artist Ariana Grande has achieved a remarkable milestone with her top-selling fragrances, including Moonlight, Sweet Like Candy and her signature fragrance, Ari by Ariana Grande. In just two short years, Grande, in partnership with beauty industry leader, Luxe Brands, has built a fragrance franchise that has exceeded $150 million in retail sales globally.
According to the company, the performance of Grande’s franchise is attributed to her star power and connection with her fans, high quality, commercial fragrances, comprehensive 360-degree marketing campaigns, iconic packaging design and innovative digital activations, all of which speak directly to Grande’s global fan base.
According to the company, the performance of Grande’s franchise is attributed to her star power and connection with her fans, high quality, commercial fragrances, comprehensive 360-degree marketing campaigns, iconic packaging design and innovative digital activations, all of which speak directly to Grande’s global fan base.