The site based its study on figures released by the National Candle Association, which reports that men accounted for a record 10% of total candle sales this year.
Gone are the days when the only candles marketed to men mimicked motor oil or bodily functions. Now they just want to experience what are considered to be the best scents for men. Men will typically spend between $20 and $90 for aromas that run the gamut from citrus to wood smoke, and for designer fragrances like bergamot, olive leaf and white musk, according to the website.
"Guys deal with stress all day long on the job -- and they enjoy a glass of wine and the smell of a relaxing candle in the evening just as much as a woman does," said Don Sloan, founder of the candle reviews site. "A premium, aromatic candle is something he will find room for in his budget -- and will also appreciate as a gift."