With this initiative, SCJ says it is going well above and beyond regulatory and industry allergen disclosure standards, including those in the European Union and the US.
"We continue to lead by example in ingredient transparency because families should have easy access to information on the products they bring into their homes," said Fisk Johnson, chairman and CEO of SC Johnson. "Other companies use similar ingredients, but we're helping consumers make informed choices by disclosing the specific skin allergens that may occur in our products. Those who may have skin allergies will be helped by this transparency."
SC Johnson's industry-leading ingredient transparency program provides information for more than 5,300 products in 34 languages sold by the company in 52 countries worldwide.
With the programs expansion into Asia Pacific earlier this year, the company's transparency website, WhatsInsideSCJohnson.com, now serves more than 5 billion consumers.
The presence of a skin allergen does not mean, however, that it will automatically cause a person to develop a skin allergy or a skin allergy reaction. What matters most is the dose or the amount of exposure. The consensus among the scientific community is that a dose of less than 0.01 percent is unlikely to cause a reaction for most skin allergens in rinse-off products. This new transparency initiative discloses skin allergens down to 0.01 percent, said SC Johnson.
Skin allergies can be created or induced when a non-sensitized person is exposed to an allergen over time and above a certain minimum dose. This is called "induction." After a person develops a skin allergy to a given substance, they may have a reaction like redness or a rash. This is called "elicitation" and occurs even when coming into contact with that substance at a lower level or from a different source. SC Johnson takes care to use ingredients with potential skin allergens only in amounts so low that it would be highly unlikely to create a new skin allergy or trigger a skin allergy reaction.