“I’m thrilled to work with Sebastian Professional,” said Holliday. “I’ve been using Sebastian for years and as a plus size model, I’m delighted they understand the importance of diversity and individuality in the beauty industry, where so often only a certain type of look is celebrated.”
Holliday has been changing the shape of the modeling industry since 2010. Born in Mississippi, the beauty began her career working for independent designers and brands. She soon amassed a massive social media following, cementing her status as a top influencer in the body positivity space. Holliday launched her #effyourbeautystandards campaign in 2013 with the message that beauty comes in diverse sizes and colors and is beyond gender and social class.
To kick off the partnership, Holliday collaborated with Sebastian Professional top artist Anthony Cress, to create a fresh go-to holiday style.