Huda Kattan founded her eponymous cosmetics brand, Huda Beauty, in Dubai in 2013 with her sisters, Mona and Alya Kattan, and her husband, Christopher Goncalo. The collection began with false eyelashes and has since expanded to include a full range of products with launches in retail outlets including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty.
“We feel incredibly honored to partner with Huda Kattan and her team,” said Colin Welch, managing director at TSG. “We’ve invested in the beauty sector for over ten years and have seen a marked shift in the way consumers engage with brands. Consumers today want an authentic connection with a founder and to feel as though they are part of something much larger than themselves. Huda’s unprecedented social community enables them to do just that.”
Hadley Mullin, senior managing director at TSG, added, “Huda Beauty’s unrivaled digital reach, global influence and best-in-class product offering help women worldwide look and feel their best every day. We are thrilled to join forces with Huda Beauty, which is poised for significant global expansion, fueled by Huda’s passion and commitment to her ever-expanding consumer community.”
According to Huda ,the new partnership will enable her to create “HB Investments, a fund that will facilitate new beauty and wellness businesses. Our program will be called Huda Beauty Angels and we will lend seed money, mentoring and advice to aspiring entrepreneurs, because we know that, without a plan, money does not guarantee a successful business.”