While the first week of November started slowly, with a 3% gain for beauty, week 2 experienced a 15% increase and weeks 3 and 4 have seen beauty sales really take off, posting the strongest gains of all the industries NPD is tracking this holiday. According to Larissa Jensen, executive director, industry analyst, beauty, in week 4, which included Black Friday, beauty grew a staggering 17%, led by makeup, followed by skin care, and then fragrance.
Here are some highlights:
Overall, beauty’s growth is being driven by makeup, followed by skin care. Fragrance continues to lag. In fact, skin care gift sets contributed more volume during Thanksgiving/Black Friday week than fragrance gift sets. This is notable in that holiday represents much less to total skin care sales than to total fragrance sales.
In fragrance, home ancillary sets, which feature home scents like candles and reed diffusers, are performing well.
Lip gloss and false eyelashes—two beauty staples when glamming it up—are hot items.
Thanksgiving/Black Friday week, beauty sales grew 17%, led by makeup, followed by skin care and then fragrance.
During Cyber Week, beauty sales grew 9%, led by high demand for makeup and skin care sets.